Examples of modernism & parody

Looking at the film 'A.I. (Artificial Intelligence)' directed by Steven Spielberg. A good example of modern design (looking forward). The film is set in the future, so features lots of creative and imaginative designs. The film employs traditional and historical designs in its ideas. For example, here is an image of a futuristic vehicle featured in the film. The body of the design is based on the concept of a car, but this idea isn't necessarily realistic or contemporary.



The film contains both futuristic design and post modern design, as it travels through the both future and past. For example, the film travels to New York City, which has been destroyed by a flood and totally deserted. The buildings all remain conventional, as they are today, but destroyed left to waste.

The film has a strong juxtaposition between what is and what was. Taking the viewer into the busy environment of the future, and later taking you to an environment which was busy but now deserted and dull.

The future is portrayed as being bright and colorful, containing multiple different styles. There's interesting, fresh designs and concepts, made to be excessive and perhaps playful.












Slightly wacky styles, taking ideas to their extremes. Some are meaningless and work off the viewers imagination in a playful manner. Such as the teddy character, which is a traditional design, but has characteristics of a human. This post modern design has been applied, but on the grounds of a modern/futuristic concept.



Parody: Article taken from book 'Animation Now!' by Julius Mundi. (2004) page 300.
This works off the idea of the film tiled 'Rocky.' This is a stop motion animation using clay, by a company titled 'Loose Moose' made in 1996. This was used to advertise the company and display what they are capable of producing.


Here Rocky's characteristics are exaggerated, for a humerus nature. This is a parody, as they have taken pure elements from the film 'Rocky,' for example the camera angles have been incorporated and the characters movements and poses. I like the way the lips, in this frame, have been exaggerated to show emphasis on his wonky jaw! This works off the raw elements used in the film (e.g. facial features and expressions, characters posture/poses) and draws focus towards them with the use of exaggeration, to express a humerus message.