Tuesday, 21 September 2010

Mainframe

mainframe website

I found out about this company through this advert, and was interested in how it combines 3D animation with live footage. Some lovely quirky animations like the hot air balloon, or the dummy's on the table, help add the life and detail to the piece.

Mainframe are a London and Manchester based design studio that specialize in motion graphics. They have done broadcast work for clients such as Huggies, Volvo, MTV, Nike, Virgin Media, Nickelodeon and Nokia. As well as projects for cinema and online mobile media.

"Over 75 percent of our work is broadcast. Weve done so much in that area, its now very stable."
-Adam Jenns (founder of Mainframe and Managing Director.)

Here's an example of the the work they do. You'll find quite an eclectic mix of design, introducing live footage, 3D and 2D and stop frame animation. This is their showreel from 2009:



"Mainframe comprises 18 highly tuned creative minds in peak physical and mental condition and quite a lot of very expensive kit."

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