Orange Advert

An advert by Chris Cunningham. Best known for the piece titled 'Rubber Johnny' in 2005. I like his use of motion blurring in this advert. The distortion of the images is a great idea for the aim of this advert. You can definitely tell this is a Chris Cunningham piece.

Its almost surreal how the camera revolves around the subjects, as they are captured in a single moment. This is done by using numerous cameras, positioned around the subject, then once triggered they capture the image simultaneously. Once these images are compiled together they create this revolving effect.

The aim of this advert is to go against the idea of the preparation or routine of taking a photograph. For example "When taking a photograph, make sure your subject is ready. And they are arranged in a suitably formal manner." The idea is to show the subjects off guard. So this advert expresses movement and life. Using this motion blur technique, Cunningham has achieved this well in this piece.